After a successful initial release, we partnered with Merchants of Change at the South Melbourne Market for our first storefront appearance. We chose to partner with Merchants due to their commitment to sourcing aspirational products from around the globe that promote socially conscious initiatives, and aim to support local communities worldwide.
For this campaign, we introduced our 'Box Logo' design which has now become a staple OYB item. More importantly, we continued our partnership with Berry Street Victoria. This resulted in the sale and donation of a further 45 t-shirts (as seen above), bringing our tally of donated clothing items to 85.