ON YOUR BEHALF

More than just a clothing brand.

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On Your Behalf

Positive Impact.

Shop Now

ON YOUR BEHALF

For those that need it most.

Shop now

ON YOUR BEHALF

More than just a clothing brand.

Shop now

On Your Behalf

Positive Impact.

Shop Now

ON YOUR BEHALF

For those that need it most.

Shop now

Beyond Blue Collection


CURRENT CAMPAIGN: OYB x BEYOND BLUE

Why the Semicolon?

In 2013, Amy Bleuel started Project Semicolon, a non-for-profit focusing on increasing mental health awareness and in turn combating the incidence of suicide. Fast forward to 2020, and the Semicolon has become a global symbol for mental health awareness. It embodies the concept of “where an author could have ended a sentence, but chose not to. The author is you and the sentence is your life.” (Project Semicolon)